Facebook's push into TV is reportedly coming in just two weeks.
According to Bloomberg, the social network's TV partners are being asked to submit the first episodes of their 'spotlight' shows – these are thought to be inexpensive to produce, owned by the media companies that partner with Facebook, and to run between five and 10 minutes each.
But Facebook isn't just sticking with short shows. Its raft of 20- to 30-minute shows will launch sometime later in the summer, with each owned solely by Facebook itself. Content will come from BuzzFeed, ATTN and Group Nine Media.
These longer shows were originally meant to launch in June, but have been delayed.
Facebook's TV content is expected to be pitched at the middle brow, so above homemade YouTube videos but not as slick – or expensive – as the likes of Netflix, HBO or Sky.
Facebook isn't the only social media company making inroads into original TV content. Snapchat recently launched its first daily newscast in the form of 'Stay Tuned', produced by NBC News.
It's hoped it will help NBC reach the mostly younger consumers who don't have a cable TV subscription.
Both Facebook and Twitter are also hoping to bid for highlights to the next World Cup.