Films on Google Play now look even better than ever. Google's online store has started supporting 4K HDR – that's a higher resolution than HD, along with high dynamic range technology, which adds depth to the picture.
The result is an incredibly lifelike viewing experience.
Google added 4K films to the service at the end of last year, but has only just started adding HDR to the mix.
The downside? They're only available in the US and Canada at the moment. Plus viewers will need a TV that supports HDR, as well as Google Cast functionality (as you'll need to stream them via the Chromecast Ultra dongle).
Films available in 4K HDR include 'Kong: Skull Island', 'The Lego Batman Movie', 'Suicide Squad', 'Fantastic Beasts and Where to Find Them' and 'Mad Max Fury Road'.
Netflix and Amazon Prime Video also offer some content in 4K HDR, though it's mostly their own TV series and films. Google is one of the first to offer big-name Hollywood fare in the format.