Apple's 'Planet of the Apps' TV series may have met with lukewarm reviews, but the company isn't dissuaded. It's reportedly set aside $1 billion (£777 million) to pump into original TV shows.
That's a lot of dough. However, there's no word on how Apple will spend it. And it pales in comparison with the big boys of the streaming world: Netflix's expected spend this year is more than $6 billion.
Compelling original content is a major draw for streaming services like Apple Music, Netflix and Amazon Prime Video, as it offers something viewers can't get anywhere else. Amazon has 'The Grand Tour'. Netflix has 'Stranger Things'. But Apple's best hope so far is 'Carpool Karaoke', a spinoff from 'The Late Show with James Corden'.
It too has failed to excite viewers.
Apple isn't just competing with Amazon and Netflix. Facebook recently launched Watch, its new video service that includes original shows. Twitter and Snapchat are also making inroads into the TV space, with the former hoping to bag the highlights to the next World Cup.
A couple of months ago, Apple hired the TV executives behind Netflix's 'The Crown' and 'Breaking Bad', saying it had "exciting plans in store for customers". With $1 billion at their disposal, we'll soon find out exactly what those plans are.
Source: The Wall Street Journal