Skip to main content
Jump to navigation
lovefilm bigger

By-post DVD rental service Lovefilm will close by the end of October this year.

The firm's owner Amazon announced it will cease to operate on 31st October. It cited a "decreasing demand" for the service, and the growth of streaming as reasons for the closure.

Lovefilm launched in 2002. For a monthly subscription fee, customers could receive a DVD or Blu-ray disc of their choice by post. Once they'd watched them, they would send them back by free post.

In 2010, the service offered some films and TV series to stream. It was acquired by Amazon in 2011.

Amazon said it would donate the thousands of discs to charity.

"We have very much enjoyed delivering the Lovefilm By Post service to our customers," Amazon said in a statement. "However, over the last few years we've seen a decreasing demand for DVD and Blu-ray rental as customers increasingly move to streaming.

"We are committed to finding alternative roles for all Lovefilm employees within Amazon."

The service's closure is the end of an era. The service was once seen as innovative, and had its business model aped by Blockbuster Video.

Source: BBC

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest comments

  • Dave Beck 10 months ago EU portability streaming law:... Netflix already provide a service if the country has a Netflix service. My UK Netflix account works for US...
  • Robert KołOdziej 10 months ago EU portability streaming law:... Netflix, for example, detects and blocks VPN. Tried it and failed just before Easter when we were abroad....
  • Vorteilspack 10 months ago Is Netflix making its own news... Oh no! Whoever told Netflix to do that did a good job sucking up money for something the world doesn't...

Search news