Fifty-five per cent of all smart HD TVs sold in the UK in June come with Freeview Play, Freeview has announced.
This marks a rise of 20 per cent since January.
Freeview Play launched less than two years ago. It offers a combination of live TV, catch-up and on-demand content with no monthly subscription to pay.
It's currently supported by more than 20 brands, including Bush, HiSense, Hitachi, JVC, LG, Panasonic, Sharp and Toshiba. Recently, Philips announced that all of its smart 4K sets released this year will come with the service.
More than 1.5 million Freeview Play devices have been sold. It's also the most widely-adopted service by manufacturers for catch-up TV in the UK.
"Freeview Play is fast becoming the smart choice for UK consumers," said Guy North, managing director of Freeview. "I'd like to thank all our partners who have helped us reach this milestone. It's a remarkable achievement."
Dan Hastings, category director, consumer electronics at Dixons Carphone, added: "The Freeview Play offering is proving popular with our consumers. The combination of live and catch-up TV available without a subscription provides consumers with a credible alternative to pay TV."