Roku has issued a stern warning to pirates: get off our platform or we'll boot you off.
Pirate channels have been popping up in Roku's private channels. These are meant to be a way for developers to try their content before launching it to the public at large. Unfortunately, pirates have been using the section to stream content illegally. And now Roku is clamping down.
A pop-up now warns that the channels should be used for "only legal content" and that Roku can pull channels that break this rule "without prior notice".
A few channels have already been yanked. Encouragingly, some pirate organisations have announced they will no longer support Roku. So it seems the warning is having the desired effect.
Roku wants to float publicly later in the year, which means getting its house in order (i.e. ridding itself of pirates). In fact, Mexico recently banned the sale of Roku devices because piracy was so rampant on the platform.
Kodi suffers a similar problem. While the platform is completely legal, it gained a reputation as a destination for pirated material. The Premier League has been clamping down on this of late, and has seen some success in the courts.