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Amazon Prime Video has started streaming the NFL's Thursday Night Football – and it's off to a successful start, going by the first viewing figures.

The match between the Green Bay Packers and Chicago Bears recorded an average worldwide audience of 372,000 who watched for at least 30 seconds. The average viewing time was 55 minutes.

That's more than last year, when Twitter screened Thursday Night Football. Then, the microblogging platform had an average audience of 243,000, with an average viewing time of 22 minutes.

Amazon's figures are even more impressive considering Prime Video is a pay service, whereas Twitter is free to use.

However, Twitter had more overall reach. In all, 1.6 million viewers initiated a stream of Amazon's first televised game. Including the pre-game coverage, it reached 1.9 million people. Twitter's debut game reached 2.1 million viewers (2.3 million including the pre-game show).

Still, it's a strong start for Amazon in an area where it's showing increasing interest. It's signed deals to screen both the ATP tennis tour and Next Gen ATP tennis finals, while its arch rival Netflix shows little to no interest in live sport.

Source: Sport Techie

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