Being the first to finish watching a new series is emerging as a status symbol, according to Netflix. It claims that more than 8 million people have 'binge raced' their way through a new show in order to claim bragging rights to their peers.
"Accomplishing in a day what takes others weeks to achieve, binge racers strive to be the first to finish by speeding through an entire season within 24 hours of its release," the company claims.
More than 8.4 million Netflix viewers have binge raced at some point during their membership with the service. And the phenomenon seems to be spreading: between 2013 and 2016, the number of launch day finishers increased more than 20 times over.
The most binge-raced show on the service is 'Gilmore Girls: A Year in the Life', which isn't surprising, given the hype surrounding its return to screens. This was followed by 'Fuller House', 'Marvel's The Defenders', 'The Seven Deadly Sins' and 'The Ranch'.
'Stranger Things', 'Orange is the New Black' and 'House of Cards' also made the top 20.
"There's a unique satisfaction that comes from being the first to finish a story – whether it's the final page of a book or the last, climactic moments of your favourite show," said Brian Wright, Netflix's VP of original series. "Netflix allows you to watch in a way you never could before, and there's nothing better than seeing a show engage our members and ignite a passion for viewing."
Streaming services have changed the televisual landscape, altering the way we watch TV. With more than 100 million members worldwide, Netflix is perhaps the most influential of the new services.