Netflix is investing even more heavily than before in original content. The streaming service is pumping a whopping $8 billion (£6 billion) into it, with the aim of making half of all its content original to Netflix by 2018.
The announcement follows news that Netflix has added 5.3 million new subscribers in the last three months. These were made up of 4.45 million internationally, and 850,000 in the US.
The plan makes sense. Streaming services have to licence third-party content from other networks – these licences need renewing every few years. Now Netflix has more than 100 million customers around the world, these networks could up their charges for said content, putting Netflix out of pocket.
But if Netflix owns its own content, it doesn't cost it anything to keep broadcasting it.
The service has seen huge success with its own shows, including 'Stranger Things' and 'Unbreakable Kimmy Schmidt'.
Netflix is investing heavily in anime, with 30 new anime series on the cards, alongside 80 new films. All of these will be released next year.
At the start of this year, Amazon launched its own anime streaming service. Now it looks like Netflix wants a piece of the anime pie.