Before Netflix became the world's biggest video streaming subscription company, it used to send DVDs out by post, just like the soon-to-be-defunct Lovefilm. Remarkably, more than 4 million people still use that service. Netflix's new app is for them.
Called DVD Netflix, it lets you manage your queue of DVDs, search and add new titles, and filter films by genre or mood.
It just launched on Android, though it's been available on iPhones and iPads for eight months already. So it's obviously not a priority for the firm.
What is a priority is making its own original content. The firm is pumping £6 billion into original content, along with another billion it announced this week. That will see 80 original Netflix films released next year.
It's hoping this will help grow its subscriber base. It already has over 100 million customers around the world.
Original content has become key in the battle of the streaming services. Amazon will soon launch its latest pilot season, in which three half-hour pilots will air. Apple, meanwhile, has tapped up Steven Spielberg to make a series for it.