The new Amazon Fire TV is here, and it's a mighty appealing proposition.
The streaming device packs a host of top-notch technologies for a knockdown price – in fact, it's over £100 cheaper than the new Apple TV.
But with competition in the streaming world fiercer than ever, it's got its work cut out if it wants to earn a place in your lounge. Here are the five most important things you need to know about it.
1 It packs 4K and HDR
Both technologies are cutting edge, and improve the viewing experience no end.
4K has four times as many pixels as high definition, making for much sharper image quality. HDR, meanwhile, originated in cameras. It stands for high dynamic range, and it makes the dark parts of the image darker, and the light parts lighter. It also increases the number of incremental 'steps' in between these changes.
The result? A picture with more depth, making it look much more lifelike, and hence making the viewing experience that much more immersive.
The Apple TV 4K also packs both of these technologies. But Amazon's box of tricks has one thing Apple's doesn't...
2 Dolby Atmos
And that's Dolby Atmos. This is an audio technology that effectively gives you cinema-quality sound without requiring an expensive – and lounge-dominating – home speaker set-up.
The tech was originally only found in cinemas, but has since found its way into home cinema products. However, in order to hear the benefit, you'll need a TV and/or speakers that are compatible with Dolby Atmos. You can find a list of manufacturers who make compatible products here.
3 It comes with the Alexa Voice Remote
That means one thing: voice control, baby!
Alexa – Amazon's voice-activated personal assistant – has other cool skills too. It can launch apps at your command, and perform actions like fast forwarding. Just say "Alexa, skip ahead five minutes" and it'll do as told. Makes you feel like the boss, doesn't it?
4 It has a huge choice of channels
As well as Amazon Prime Video (which costs £79 a year), the new Fire TV gives you access to over 10,000 channels, apps and Alexa skills. These include BBC iPlayer, Netflix, YouTube, Amazon Prime Video and UKTV Play, among others.
5 It's dirt cheap
Despite all this, it costs just £69.99. That's less than half the cost of the Apple TV 4K, though with only 8GB of storage, it only has a quarter of the space of Apple's streaming box.
Amazon's new device is also smaller than its predecessor – at just 6.5x6.5mm, it's titchy enough to fit in your trouser pocket. And it packs a 1.5GHz processor, which is more than fast enough to handle whatever you throw at it.
It's available to pre-order now, and will ship on 25th October.