BT Sport has launched a competition to find start-up tech companies to help it disrupt traditional sports broadcasting.
This is the second time BT has run the competition. The deadline for submissions is 13th November.
Finalists will have to pitch their idea to a panel, 'Dragon's Den'-style. The final pitch will take place on 30th January at BT Sport's headquarters in the Queen Elizabeth Olympic Park, London.
The winner's innovation will be trialled by BT. If it's successful, it could enter a partnership with BT to take things further.
The winner will also be granted six months' membership at TechHub, a start-up community and co-working space, with access to its workspace and events.
Entries are "encouraged to focus on disrupting traditional broadcast approaches, including capturing the in-venue experience, encourage interaction between sports fans, use data, ways of making live sports more accessible for impaired viewers and new technologies like VR."
Last year's winner was Seenit, an app that lets viewers upload their reactions to live TV sports coverage before, during and after a match. It's since become part of BT Sport's Premier League Tonight show.
"BT Sport has been at the forefront of bringing fans some of the most exciting innovations in broadcasting and digital media," said BT Sport presenter Craig Doyle. "Our Premier League coverage has been boosted by last year's winner and I look forward to seeing how the rest of the sports coverage might benefit from this year's Infinity Lab Competition winner."
BT's innovations include BT Sport Showcase, a free channel that showcases certain BT Sport events for free for all BT TV customers, regardless whether they subscribe to BT Sport or not. Sky has since launched a very similar channel called Sky Sports Mix.