Netflix has hinted that it could air the next series of 'Stranger Things' in virtual reality.
So far, the technology hasn't had "the really compelling creative ideas" to take it mainstream, according to Christoper Whiteley, director of business development for EMEA at Netflix. But this could soon change.
"If ['Stranger Things' creators] the Duffer brothers came to us and said, 'you know, 'Stranger Things' season three has gotta be in VR' then that would be a really interesting conversation," Whiteley told TrustedReviews. "And somebody else in Netflix would be having that conversation on the product side and content side, and around commissioning and so on."
Netflix has so far only dabbled in VR, releasing an app that transports viewers to a virtual living room where they can watch Netflix content. But the content itself is still in 2D, rather than immersive virtual reality.
However, Whiteley said Netflix was open to the proposition of doing more with VR.
"It's one of those things that, along with a myriad of other ideas, we will begin to test and see if there's consumer uptake, and uptake in the creative industries. We go back to the fundamental culture within Netflix, around testing and learning.
"What do we think will work? We've got great ideas, and then we'll test them and the data will decide whether that's something we lean into or not."
He added that if VR took off as a narrative form, "that'll be a format we embrace."