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YouTube's pay-TV service is now an app, coming soon to Apple TV, Roku devices, Xbox One and smart TVs from different manufacturers.

The service launched six months ago in the US, and gives users 40 channels for $35 (£26) a month. It also offers YouTube's personalisation, unlimited DVR storage in the cloud, the ability to share your account with family and friends, and some original shows to boot.

The move marks a shift away from the service's mobile-first roots.

It seems a lot of YouTube TV's customers preferred to watch on their big-screen TVs.

"What we saw in practice was that the majority of our watch time was in the living room, through [Google] Cast," Christian Oestlien, product management director at YouTube TV, told The Verge.

"And the number one request we get from consumers is more options, native options, for the living room."

The app won't be available for Amazon Fire TV devices though, because of an ongoing dispute between YouTube and Amazon.

The app version features more functionality, like an in-depth programming guide. The voice search function has also been optimised for TV.

There's no word on when the service will reach the UK.


The Verge

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