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Roku has announced plans for a new personal assistant, this one aimed at serving all your entertainment needs.

Called the Roku Entertainment Assistant, it's basically the firm's take on Siri, Google Now and Amazon's Alexa, but purely for home entertainment. It allows all manner of smart home devices, like soundbars, speakers and more to be controlled from your Roku streaming device.

All you would do is speak to control it.

However, Roku won't make the assistant itself. Rather, it will license the Roku Connect hardware and software to other companies so they can build compatible devices.

Doesn't Roku already have voice controls? you may ask. Well, kind of. You can search using Roku devices by saying the search term or query, but the Roku Entertainment Assistant aims to expand its abilities. For example, you could use it to play music in another room. But because it's entertainment-focussed, it won't be able to order you an Uber, place a bet through your gambling account, or handle any other non-entertainment duties.

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