Netflix has developed its own typeface. Netflix Sans will soon replace its standard Gotham font. Netflix Sans was developed in collaboration with typeface design firm Dalton Maag.
Why has it made such a seemingly inconsequential move? Well it's actually rather a big change. By developing its own font, the streaming service is able to put its own stamp on the whole Netflix experience, making it more unique compared to other services.
For a service that prides itself on original content and offering shows and films you can't get anywhere else, this is key.
Also, licensing the Gotham font has become quite expensive.
As Netflix's brand design lead Noah Nathan said in an interview: "Developing this typeface not only created an ownable and unique element for the brand's aesthetic... but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces."
With close to 118 million customers worldwide, an impressions-based licensing agreement would quickly become costly for Netflix.
There's no word on when the new typeface will roll out, so keep them peeled.
Source: It's Nice That