Netflix is the world's most popular streaming service, with close to 120 million viewers around the world. It built that customer base by focussing on high-end original content, and according to CEO Reed Hastings, it's not changing its approach anytime soon.
It won't follow rivals – be they Amazon Prime Video, Hulu, Sky or Facebook – into live TV or sports coverage. It seems a matter of principle for Hastings.
"To follow a competitor, never, never, never, never," he said during a recent press conference. "We have so much we want to do in our area, so we're not trying to copy others, whether that's linear cable, there's lots of things we don't do. We don't do [live] news, we don't do [live] sports. But what we do do, we try to do really well."
Rather than imitating others' business models, Netflix should focus on making great content, and providing a brilliant – and ad-free – user experience, according to Hastings. Then it'll have nothing to worry about in the face of stiff competition.
"If we do our own Prime service [a la Amazon], we'll never succeed," he said. "Really having great experience – no advertisements or chopping up all of the content – vastly outweigh the fact that one company is gaining a lot of influence."
Recent reports suggest Netflix could be eyeing a move into news programming. According to a source, the service has identified a gap in the market for a politically neutral news show. Though this would fly contrary to Hastings' comments.