Channel 4's catch-up and on-demand service All 4 now works with Google Assistant, Google's voice-activated personal assistant. That means you can control it just by speaking.
Hook up a Google Home or Google Home Mini speaker, and you can ask it to play All 4 shows on your TV via a Chromecast streaming dongle.
A Channel 4 spokesperson said it showed how the company was pushing the boundaries of home technology.
"We have a great track record in partnering with platforms on new innovations, so we're really excited to be able to launch our first major voice integration with Google, enabling viewers to watch Channel 4 shows quickly on their big screens at home," said Carl Pfeiffer, head of distribution and platform partnerships at Channel 4.
Edward Kennedy, head of UK product partnerships at Google Home, added: "We are delighted that Channel 4 viewers in the UK will be able to easily access their favourite TV programmes using simple voice commands. One of the joys of Google Home is to assist in making life's tasks easier, simpler and more fun for everyone."
Voice controls are also available on the Apple TV, Sky Q and Amazon Fire TV streaming device.
For all its talk of innovation, All 4 still lags behind BBC iPlayer, which recently started airing World Cup games in 4K, albeit on a first-come, first-served basis.