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Amazon could soon launch free-to-air TV channels on its Prime Video streaming service.

The firm is currently looking for a ‘head of free-to-air TV and advertising’, according to a job ad it posted recently. It isn’t clear whether it would add free-to-air channels in other countries, or if this is a UK-only move.

These channels would most likely be supported by adverts.

Amazon currently offers a selection of extra channels through Prime Video, most of which you have to subscribe to. They typically cost £5 a month, on top of the £79 annual fee for Prime (which includes Prime Video).

It would certainly be another string to Prime’s bow. Amazon recently snagged the rights to livestream 20 Premier League matches a season from next year. A range of free channels from around Europe would make Prime Video a real contender not only to the likes of Sky and BT, but to terrestrial rivals like BBC and Channel 4 too.

Source: This is Money

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