Virgin Media is launching a dedicated 4K TV channel.
The channel will be available from 17th September – that’s Monday. It will be available to Virgin’s Full House and VIP subscribers and won’t cost any extra.
In order to see the benefit, customers on either of those packages will also need a Virgin TV V6 set-top box and a 4K compatible telly. Full House customers without a 4K TV can still enjoy the channel in high definition.
It will air on channel 999, starting at prime time and broadcasting until the early house of the morning.
So what content can we expect? Virgin promises a mix of scripted TV shows, documentaries and concerts, some of which are having their UK TV premieres. These include Silicon Valley-based drama StartUp (which stars The Office’s Martin Freeman), nature documentary The Big Dry (from the producers behind Planet Earth II and Blue Planet) and concerts from Sting, The Rolling Stones and Imagine Dragons.
Virgin said it showed that it was putting customers first.
“We’ve shown some of this year’s biggest sporting events in Ultra HD, such as the Champions League and Wimbledon finals and now we’re giving entertainment the Ultra HD treatment,” David Bouchier, Virgin Media’s chief digital entertainment officer, said in a statement.
“It’s all part of our ongoing investment to give our customers the best way to watch the best TV.”