Apple and Samsung aren’t due to officially unveil their new top-of-the-range smartphones for weeks.
But thanks to a series of high profile leaks, we already know a host of key details about Samsung's Galaxy Note 8 (due August 23rd) and the iPhone 8 (expected towards the end of September).
And we're pleased to be able to report that both handsets are shaping up to be the best phones the tech giants have ever made.
So, how do their core features stack up against each other? Which one is worthy of your hard-earned pennies?
Read on as we outline how the iPhone 8 and Galaxy Note 8 compare.
iPhone 8 vs Galaxy Note 8 screen
It’s now widely known that the Note 8 will be home to a huge 6.3–inch display, which is entirely in keeping with the capacious screens used in previous Note models.
It’s believed to be similar to the superb Infinity Display found on the well reviewed Galaxy S8 and will feature the same Super AMOLED tech.
Interestingly, Apple’s new iPhone 8 screen is thought to only have an active area of 5–inches, with the top and bottom of the phone given over to separate functions, including an interactive status bar and special home area, akin to the display found on the MacBook Pro.
It’s set to be the first OLED screen Apple’s ever used on an iPhone and, confusingly, is being supplied by Samsung.
If you want big, Samsung's phone has got your name on it. If you want a snazzy new approach, then you Apple’s phone is probably the one to plump for.
iPhone 8 vs Galaxy Note 8 camera
Both the Galaxy Note 8 and iPhone 8 are set to feature dual lens cameras, each set up vertically in order to support VR headsets.
The Samsung phone will apparently come with two 12-megapixel sensors: one telephoto lens, the other a wide-angle lens.
At the moment, the iPhone 8's camera's megapixel count is unclear, although it's unlikely to be as high as the Note 8.
Past form tells us that Apple tends to focus more on features and performance than megapixels.
To this end, the tech giant is believed to be priming a camera with a series of smart functions, much like compact cameras, that can shoot in different modes, for everything from snow to sunrise and sports to pets.
This is likely to be the arena in which the Note 8 and iPhone 8 are most closely matched. Right now, it's simply too close to call.
iPhone 8 vs Galaxy Note 8 operating system
As ever, Samsung will be using Google Android to power its Note series.
This is likely to be the latest edition of Android 7, rather than the newer Android O, which Google has been trialling since May.
This is unsurprising, although disappointing. Apple will load up the iPhone 8 with iOS 11, its newest software, which it detailed at its WWDC event in June.
That platform will offer a new–look lock screen, peer to peer payments in Messages via Apple Pay and a new augmented reality function called ARKit.
For our money, it puts the iPhone 8 ahead of the Galaxy Note 8.
iPhone 8 vs Galaxy Note 8 facial recognition/fingerprint scanner
Apple looks set to ditch its traditional Touch ID fingerprint scanning system altogether and replace it with a new, 3D facial recognition security called Face Detect, as per officially released software for the company’s upcoming HomePod speaker.
In part this is thought to be due to the company's engineers' inability to get Touch ID built into the iPhone 8’s screen.
The Galaxy Note 8, however, is said to have an in–screen fingerprint scanner, as well as facial recognition.
Samsung’s take on the latter, though, is unlikely to be as good as Apple’s, if the average Galaxy S8 experience is anything to go by.
It seems Samsung and Apple have outdone each other, with the Galaxy Note 8 offering better fingerprint security and the iPhone 8 boasting improved facial scanning tech.
Want more iPhone 8 news? We've collated all the speculation for our rumours round-up.
In the market for the Galaxy Note 8 instead? Here's everything we know about it so far.