O2’s exclusivity deal for the iPhone has dramatically boosted its mobile customer base, new figures have shown.
According to official figures from O2, the mobile operator now has 19.1 million mobile customers following its best-ever third quarter.
This represents 6.6 per cent more customers than it had during the same quarter last year.
The growth is directly attributable to the launch of the iPhone 3G which is exclusively available on the network as well as a change in the company’s regional sales structure which boosted uptake for its services from small to medium-sized enterprises.
Matthew Key, chairman of O2’s parent company Telefonica Europe, said: "The small-business segment delivered a best-ever quarter, benefiting from a new regional strategy to bring us closer to customers, a market-leading set of partner programmes designed to jointly address growing market segments and the introduction of bespoke service offerings (Premium Business) targeted at larger businesses.”
O2 is currently estimated to be selling around 20,000 iPhone handsets every week, compared with around 50,000 per week when the device was launched in July.
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