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  5. iPhone obsessives refute Armitage upgrade theory

iPhone obsessives refute Armitage upgrade theory

In the programme, the acclaimed poet opined that the pace of upgrade culture means that we ditch products so fast that they no longer become embedded in our ways and affections. As a result, MP3 players we’ve owned will never hold the same place in our heart as a crackly old Dansette record player, he ventured.


Since we’re no strangers to keeping up with the tech Joneses ourselves, we can see what he’s getting at. But it seems that he’s rather ignored the staggering support, loyalty and missionary zeal that the very best tech - for instance Apple products - still engender.

Take, for example, the iPhone. You’ve only to look at the wealth of sites out there celebrating the handsets and the near constant presence of iPhone as a trending topic on Twitter to see how much they’ve become integral to owner’s lives.

Given that iPhone 3G S owners enjoy a personal relationship with their phone that borders on a love affair, it’s just not true to suggest that we’re no longer attached to gadgets in the same way as before. Therefore, it’s easy to imagine that iPhone owners getting all misty-eyed about their old handsets ten years down the line in exactly the same way that Armitage no doubt does about his vinyl copy of The Weddoes' George Best.

Thus the iPhone love-in suggests that personal relationships with tech aren’t gone forever. In fact, we’re just more selective about tech to which we get attached, and that we only form bonds with kit that truly justifies our love.

Category: News
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