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iPhone accounts for majority of mobile data usage

iPhone accounts for majority of mobile data usage

In all of the world's most technologically advanced regions the iPhone has been found to be responsible for in excess of 50 per cent of mobile data traffic, if figures contained in a report released by the Google-owned AdMob are to be believed.

The content of the report itself focuses on every other rival smartphone platform without ever expanding fully upon the massive growth and data market share of the Apple handset.

The iPhone is in first place, followed by Symbian mobile phones, then Android, BlackBerry and Windows Mobile, each with consecutively lower levels of mobile data usage.

Apple's increased share has resulted in Windows Mobile, BlackBerry and Symbian platforms slipping slightly, whilst Google's own Android platform was able to slightly increase its share to 11 per cent.

Experts examining the figures have highlighted the significant tie-in that exists between the leading hardware manufacturers and the software platforms that they support. It has also been demonstrated that the growth platforms of the iPhone and Android account for three times more data usage for each mobile phone using their software than their competitors.

The UK is now the market in which Apple's iPhone is the most dominant in terms of data, with iPhone's accounting for a dominant 74 per cent of mobile data use in October 2009.

Whilst the report ignored the sales trends of the iPhone, deeper analysis was given to the spread of BlackBerry handsets produced by RIM. According to AdMob, most users are ignoring the touchscreen Storm 2 in favour of traditional QWERTY models such as the Bold.

Motorola's first Android mobile phone is performing well since its release earlier this month and it has already managed to account for 24 per cent of mobile data use in the US, which could be creating some sleepless nights at HTC, the main supporters of Android.

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