PointAbout has unveiled a new service called AppMakr which is designed to let anyone with a brain and a wallet make their own apps for the iPhone. AppMakr will cost the average person £122 per created app, but is there a catch?
The main function offered by the service is the integration of an RSS feed into an application which can then be customised with your company logo. That is the extent of its capabilities, which makes it ideal for someone who is looking to promote their website and build up a brand image with which iPhone users can interact.
Various other established services can be integrated into the finished product, including YouTube and blogging site feeds, which offer the potential for varied content. It is also possible to alter the aesthetic look of the app you design, with custom fonts and colours customisable, but with everything laid onto a basic template that will make most AppMakr products look pretty similar.
The main benefit for those who want to get their app onto the iPhone but do not have the technical know-how is that PointAbout will essentially bypass all of the difficult bits for you. Once you have designed and submitted your app, they will pass it on to Apple and then get it onto the App Store whilst you sit back and wait.
There could be a large market for this kind of app creation service, although with the similar structure and limited functionality on offer it might appeal to a more specific audience.
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