American consumers are flocking to buy Android smartphones in greater numbers than those picking up Apple's new iPhone, according to the latest statistics.
Research firm Nielsen made the announcement this week, putting Google's platform ahead of Apple in terms of sales in 2010.
In the first half of 2010, 27 per cent of smartphones sold in the US were based on Android, with iPhone sales accounting for 23 per cent of the market.
While UK mobile users are still warming to Android, a glut of cutting-edge smartphones based on Google's platform has closed the gap with booming sales in the US.
Nielsen commented on the findings in its official blog: "Whilst the iPhone has been the headline grabber over the last few years in the smartphone market, Google's Android OS has shown the most significant expansion in market share among current subscribers.”
Apple's iPhone 4 launch has faltered as a result of the device’s poor antenna performance, whereas high end Android smartphones like the Droid X and HTC Evo have picked up the slack and posted impressive sales figures since their US launch.
Research in Motion (RIM) holds the top spot in America with nearly 33 per cent of all smartphones sold in 2010 bearing the BlackBerry name.
The collective market share for Android is not still as high as its current sales figures would suggest. It managed 13 per cent of the smartphone market in contrast to 28 per cent commanded by the iPhone.
Smartphones in general have achieved better market penetration. More than 25 per cent of US mobile owners have chosen a smartphone over a feature phone, up by nearly ten per cent compared to the same period in 2009.
Android’s fast market adoption is largely attributed to the fact it is available on a wide range of smartphones on multiple carriers and priced to appeal to both mainstream users and high-end technophiles. So it is hardly surprising that Android smartphones are outpacing the more expensive iPhone, which is sold exclusively on the AT&T network in the US.