Apple has reportedly acquired a company that makes face recognition software, prompting a slew of rumours that the technology could be a feature of the next iPhone.
The deal would see Apple buy up Swedish devs Polar Rose for an as yet undisclosed sum, presumably with a view to improving the face recognition functionality of its devices.
Some degree of manual tagging is already a feature of iPhones, but by incorporating Polar Rose’s technology Apple could massively improve this facet of its handsets.
The company’s software enables automatic tagging of people in photos as well as tagging the point of the photo being taken.
It could also potentially enable iPhone users to activate their phone simply by looking at it.
Reports suggest that Apple will pay in the region of £18-20 million for the firm.
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