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Windows Phone 7 and Android to beat iPhone by 2015, says Gartner

Windows Phone 7 and Android to beat iPhone by 2015, says Gartner

Microsoft’s Windows Phone 7 will overtake Apple’s iOS in global market share by 2015, the latest Gartner report suggests.

The market research firm has made this rather bold forecast based on the recent inking of a deal, estimated to be worth at least $5 billion, between the Redmond software-maker and smartphone giant Nokia, which will see the latter releasing a number of phones running Windows Phone 7 in the next few years.

It said in its report: “Nokia will push Windows Phone well into the mid-tier of its portfolio by the end of 2012, driving the platform to be the third largest in the worldwide ranking by 2013.

“Gartner has revised its forecast of Windows Phone’s market share upward, solely by virtue of Microsoft’s alliance with Nokia.”

According to figures published in the report, Microsoft will dominate 19.5 per cent of worldwide market share, up from 5.6 per cent in 2011. By comparison, iOS, which powers Apple’s iPhone and iPad devices, will fall to 17.2 per cent from 19.4 per cent.

However, the real winner of the show will be Android, which will rise to market dominance with nearly half the market share at 48.8 per cent - thanks to sustained onslaught of mid-range and lower-tier smartphones running Google’s OS.

Roberta Cozza, principal analyst at Gartner, said: “As vendors delivering Android-based devices continue to fight for market share, price will decrease to further benefit consumers.

“Android's position at the high end of the market will remain strong, but its greatest volume opportunity in the longer term will be in the mid- to low-cost smartphones, above all in emerging markets.”

Gartner also noted that despite the success of Windows Phone 7, Espoo would still be the loser as the market share it would potentially gain would be significantly smaller than it enjoyed with Symbian prior to the smartphone renaissance.

“Although this is an honourable performance it is considerably less than what Symbian had achieve in the past underlying the upward battle that Nokia has to face”, the report added.

Symbian will be all but gone from the face off the earth with a measly 0.1 per cent of market share.



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