PizzaExpress has launched an official app for the iPhone that allows diners to pay for their meals at its restaurants directly from their handset.
The app works by customers letting the waiter know if they wish pay the bill with their iPhone, at which point they’ll be given a unique key to enter into the app. From there they can follow on-screen instructions to complete the transaction.
If successful, the user will be sent a receipt via a text, while the restaurant will also receive a text confirmation to ensure no one leaves without paying.
Mark Angela, chief executive of PizzaExpress, said: "We knew there was no point just launching an app for the sake of it, so we waited until we had a system that could genuinely improve our customers’ experience of eating out at PizzaExpress.
“We believe today’s version does exactly that and we’re looking forward to developing it in the future.”
To enable the new payment system, PizzaExpress is installing free Wi-Fi hotspots at 370 of its branches.
Cameron McLean, General Manager at PayPal which is facilitating the payments, said, “Combining our payments experience with PizzaExpress’s ground breaking app should be a perfect combination.
“The line between the high street and the online world is blurring, and innovative brands like PizzaExpress recognise that payment by mobile makes a great service even better.”
Aside from paying bills, the apps also allows customers to reserve tables, look at menus, offers and receipts for payments made in the past.
It is available to download now for free from the App Store.