The iPhone 4S has smashed pre-orders of one million in a day, Apple has announced, as consumers scramble to get their mitts on the latest tech before anyone else.
The landmark figure shatters the previous record of 600,000 pre-orders for the iPhone 4 in the same period of time, sweeping aside an otherwise underwhelming critical reception by the tech press since its announcement last Tuesday.
“We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, senior vice president of Apple’s Worldwide Product Marketing.
“The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”
US carrier AT&T revealed it has received more than 200,000 pre-orders for the handset. Strong numbers can also be expected from networks across The Pond with most of the major operators announcing the handset on range of pay monthly deals.
Contracts offering the iPhone 4S free start from £41 per month on O2 over a two-year term, followed by £43 on Three and £46 on Vodafone, T-Mobile and Orange.
Although the handset is nearly identical to its predecessor in terms of design, it boasts several hardware improvements, such as an A5 dual core processor, and eight-megapixel camera that records clips in 1080p HD, HSPA+ support offering data speeds of up to 14.4mpbs and two antennas to improve reception.
Also on board is the latest iOS 5 operating system bringing more than 200 new features to the platform, including a personal voice-guided assistant developed by Siri.
The iPhone 4S will be released worldwide on October 14th. Check here for the latest deals available to customers in the UK.