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  5. Starbucks launches iPhone in-app payments

Starbucks launches iPhone in-app payments

Starbucks launches iPhone in-app payments

Remember that pretentious ad by Apple that showed how easily you could make in-app payments at Starbucks using your iPhone? Well, it’s finally coming to the UK.

The world’s biggest coffeehouse chain has announced that it will soon be allowing caffeine addicts to march into any one of its 700 shops littered around our fair isles and pay for their hot beverages by simply holding up the Starbucks Card Mobile app on their iPhone against a barcode reader.

Punters will be able to connect their Starbucks account in the app to generate a personal barcode, which can be scanned to make instant payments rather than taking out your wallet, thus shaving seconds of their morning rush to work, school or whathaveyou.

Brian Waring, VP of Marketing & Category for Starbucks UK and Ireland, said: "Customers want to be served quickly, but fewer want to use cash. We wanted to find a way for them to pay in the quickest way possible.

“Because our customers want it, we have created our own custom-built mobile payment technology rather than waiting for the near field communication technology which is currently not widely available.”

Alas, the service is exclusive to iPhone and iPod users only, at least for now, so Android and the rest are left to pay for their coffee the way normal people do.

No specific date has been given as to when the service will be rolled out. But we expect it to be available as soon as the Mobile Card app is released on the App Store, which is currently available in US.



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