iPhones continue to score higher than rival smartphones for customer satisfaction, with Android and BlackBerrys trailing well behind Apple’s venerated handset.
Seemingly vindicating Apple’s decision to give primacy to the user experience their phones offer, 84 per cent of US consumers quizzed for the American Customer Satisfaction Index said they were happy with their smartphone.
That put them a full eight points ahead of its closet competitors with the HTC and LG, both of which have been at the forefront of Android’s grab for marketshare, scoring 75.
Also nestling on 75 on the index was Nokia, whose decision to adopt Windows Phone and ditch its superannuated Symbian OS for its handsets appears to have gone down better than expected.
The news wasn’t so good for beleaguered BlackBerry-maker Research In Motion (RIM), though, which scraped a score of just 69.
ACSI founder Claes Fornell cited the seemingly endless wave of calamaties to have befallen the Canadian company over the last year as the cause of its weak showing.
"Companies with weak customer satisfaction often have weak stock performance.
"RIM's sales are slumping amid a bevy of problems, from hardware and software issues to server lapses that have caused email and messaging outages.”