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  5. Apple reports £5bn Q4 profit on strong iPhone sales

Apple reports £5bn Q4 profit on strong iPhone sales

Apple reports £5bn Q4 profit on strong iPhone sales

Apple enjoyed another successful quarter in the three-month period to September, raking in revenue of £22.3 billion and posting a profit of £5.1 billion ($8.2bn) thanks to healthy sales of the iPhone.

The iGiant sold 26.9 million iPhones between July and September, up from 26 million in the previous quarter and 58 per cent more than in the same period last year.

CEO Tim Cook said in a statement: "We're very proud to end a fantastic fiscal year with record September quarter results.

"We're entering this holiday season with the best iPhone, iPad, Mac and iPod products ever, and we remain very confident in our new product pipeline."

The figures come hot on the heels of Apple’s long awaited announcement of the iPad mini earlier this week, when it also unveiled a fourth generation regular-sized iPad, a slimmer iMac and the 13-inch Retina Macbook Pro.

iPad sales, however, were down in the latest quarter, from 17 million in Q2 to 14 million, likely due to consumers' anticipation for the iPad mini, which finally goes on sale today after years of rumours and speculation.

Billed as “every inch an iPad”, the iPad mini comes with a 7.9-inch display with a 1024 x 768 resolution (same as the iPad 2), an A5 dual core processor, a five-megapixel iSight camera, a front-facing camera and ultra-fast wireless.

All that and more is rolled into a slick aluminium chassis that measures an impressive 7.2mm thick and 308g - 23 per cent slimmer and 53 per cent lighter than the iPad.

The iPhone 5, meanwhile, has also had a successful launch, shifting five million units in the first three days alone. Barring any supply issues, the iPad mini is also expected to be another major notch on the belt for the Cupertino-based tech titan.

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