iPhones sales hit record levels in the last quarter, but could not prevent a second consecutive dip in profits for Apple.
In news once again sure to have the army of iSceptics crowing, Apple profits were down by 22% to £4.49 billion during the second quarter. That compares with £5.73 billion for the year-ago period.
The downturn came despite sales of 31.2 million iPhones. This is a rise of up 20% and is an Apple record for the three-month period to June.
Less buoyant were sales of iPads, which fell to 14.6 million from 17 million in the same period last year.
Demand for Macs contracted too, with 3.8 million shifted compared with four million a year ago.
Apple chief executive Tim Cook remained upbeat nonetheless and alerted shareholders to a packed product pipeline for the rest of the year.
He said: "We are especially proud of our record June quarter iPhone sales of over 31 million and the strong growth in revenue from iTunes, Software and Services.
"We are really excited about the upcoming releases of iOS 7 and OS X Mavericks operating systems, and we are laser-focused and working hard on some amazing new products that we will introduce in the fall and across 2014.”
September is expected to see the launch of a new standard-sized iPhone which could be accompanied a cheaper, plastic model.
Apple’s future portfolio also takes in a fifth-gen iPad, a second take on the iPad mini and its first foray into wearable tech in the shape of the iWatch.