Demand for the iPhone 5s and the most popular gold edition of the handset shows no sign of slackening, with the flagship smartphone outselling the lower-cost iPhone 5c by a margin over more than two-thirds.
Analysis of online searches and sales through uSwitch partner sites indicates that the iPhone 5s is 68 per cent more in demand than the iPhone 5c, bucking pre-launch expectations that the more keenly priced phone would be a bigger hit.
The top-end smartphone’s strong showing was underlined by an unpredentedly fast appearance in the uSwitch Mobile Tracker sales-and-searches chart, where it has climbed to number six despite only being available for ten days. New phones normally take a month to enter the top ten.
Stock shortages of the 5s have been widely reported by online and bricks and mortar retailers from the day of release. With appetite for the handset remaining strong, these are likely to persist or even worsen in weeks to come.
As predicted by industry watchers, it’s the champagne gold model that's been the biggest hit with consumers.
This was borne out by our study, in which 1,973 tech fans were asked which colour iPhone 5s they want to own.
With 47.19% of the vote, the gold edition was way out in front, leaving the space grey and white variants with 36.95% and 15.86% respectively.
The 4G-compatible iPhone 5s’s killer software feature this time around is biometric security embedded in the home button that means the handset can only be unlocked with the owners’ fingerprint.
An improved eight-megapixel iSight camera is also on board with extra filters and effects, as well as a larger aperture and a more expansive sensor to let in more light.
Apple’s latest, completely redesigned operating system, iOS 7, powers the phone, alongside a brawnier A7 processor and a secondary M7 co-processor which helps take the strain off the A7 chip and more accurately measures health and fitness data.
Find out more about the iPhone 5s here: iPhone 5s