Demand for the iPhone 5C, the plastic version of Apple’s best–selling smartphone, has continued to slide in 2014. That’s according to a survey carried out by renowned analyst Gene Munster of market-watchers Piper Jaffray.
In a poll of 1,003 potential smartphone buyers, Munster found just 6% were planning on snagging an iPhone 5C. That’s a drop from 9% in December 2013.
The iPhone 5S, however, remains a popular choice. 33% said they were looking to buy Apple’s top–end smartphone, replete with sturdier design and Touch ID tech. 35% had suggested they would buy an iPhone 5S back in December.
The numbers once again reiterate the struggle Apple has had selling its (slightly) cheaper take on the iPhone. It had been hoped that as 2014 progressed sales would pick up, with non–hardcore users looking to upgrade.
Rumours have circulated in recent weeks that Apple will not continue to experiment with a cheaper, plastic device when it comes up upgrading its iPhone range, most likely in October.
Munster puts flagging iPhone 5C sales down to consumers not being that bothered about buying different coloured handsets.
He said: "The concept around colours as a unique selling point has not worked as well as it had with iPods because a significant number of smartphone users cover their smartphones with cases."