The iPhone 5S racked up a sixth straight month at the summit of the UK’s smartphone chart in March, as Apple enjoys what must surely be the handset’s swansong period before it's unseated by Samsung’s Galaxy S5.
The top-end iPhone topped uSwitch’s Tech Mobile Tracker by dint of recording the most live searches and sales on uSwitch and through sister site Omio's network of partner sites.
Apple also scored what’s arguably a more notable success at position two, which was occupied by the iPhone 5C. Since its launch, the plastic iPhone has been dogged by reports of weak sales, but its strong showing in the latest Tracker suggest it may finally be gathering momentum.
At number three is Samsung’s year-old Galaxy S4, which is the best placed of four Samsung Galaxy smartphones in the top ten, making the Korean company the manufacturer with the most entries in the chart.
The imminent arrival of the Galaxy S5, which went on pre-order on April 28th so had just three days of recorded sales for this month’s Tracker, will also console Samsung as it bids to break Apple’s hegemony.
In at number four, it’s Apple again with the ageing iPhone 4S. While in positions five and six, there's a double whammy for Samsung with the Galaxy Note 3 phablet and Galaxy S3.
Rounding off the chart is HTC’s One (no 7), recently succeeded by the One M8, while positions eight, nine and ten belong to the Sony Xperia Z1 Compact, Samsung Galaxy S4 Mini and Sony Xperia Z1 respectively.
Ernest Doku, telecoms expert at uSwitch.com, attributed the iPhone 5S’s lasting success to the “power of [Apple’s] brand” and the “value that consumers assign to the core iOS user experience”.
However, Doku warned that with a “smartphone frenzy” looming and three major handsets coming to market, Apple’s extended stay at the top must surely be at end.
He said: “The critically acclaimed HTC One M8 stands to lure those swayed by a premium device without the costly outlay, Sony are betting big on legacy love for the brand with a feature-packed flagship in the Xperia Z2, whilst Samsung’s Galaxy S5 looks set to shake up the market with a bevy of health-related features and a redesigned user interface.
“At the moment, the S5 seems to shape up as the biggest threat to the iPhone 5S’s supremacy - we’re already seeing the Galaxy sequel make a dent in the April chart - but time will tell if other entrants are just as disruptive to the smartphone status quo.”