Apple went big last night, announcing two new iPhones that are the largest it's ever made.
Now the dust has settled, what do you need to know about them? Let's take a look.
1 Big and bigger
As we say, these are the biggest handsets Apple has ever made. The iPhone 6 has a 4.7-inch screen, while the iPhone 6 Plus measures in at a whopping 5.5 inches.
The iPhone 6 Plus is large by anyone's standards. The only devices dwarfing it are phablets, such as the HTC One Max and Samsung Galaxy Note 4.
The iPhone 6 isn't that big for a modern smartphone, though. It's the same size as the Nexus 4, and that's coming up to two years old now.
Both screens are Retina HD as well. The iPhone 6's has a resolution of 1,334x750 pixels, giving it a pixel per inch count of 326ppi – that's on a par with the iPhone 5S.
The iPhone 6 Plus, meanwhile, has a 1,920x1,080-pixel resolution, giving it 401ppi. Impressive.
2 Not out of reach
Apple was hesitant to use bigger screens on its phones because it wanted customers to be able to use them one-handed.
Luckily, it's come up with a couple of ways of getting around this problem.
The first is called "reachability". Double tap the home button, and everything on the screen will shift down a bit, so you can reach the top without having to use two hands.
We think that's very clever indeed.
The second is a little less innovative, but no less useful. It lets the home screen work in landscape mode for the first time – just turn your phone that way, and the screen will reorient itself.
3 New design
Turns out the leaks were correct on this one.
Both handsets have the same new design, with a curved, anodised aluminium case that meets the cover glass screen to make what feels like one continuous surface.
On the back, the fresh look also features a horizontal line near the top and bottom and a protruding camera lens.
These are the slimmest iPhones ever. The iPhone 6 is 6.9mm thin, while the iPhone 6 Plus is 7.1mm.
Both are slimmer than the iPhone 5S, which measures up at 7.6mm. Considering the 5S was no porker, these devices look very slim indeed.
Both come in the same colour schemes as the 5S – silver, gold and space grey. If you want a colourful handset, best stick to the 5C.
4 New innards
Apple also unveiled new innards for both devices. Inside is an A8 chip with 64-bit architecture, alongside the new M8 motion co-processor.
The A8 is 25% more powerful than the A7, and offers 50% faster graphics.
It should also mean your phone can run on full power without heating up too much.
The M8, meanwhile, can measure elevation – so you know how many stairs you've walked up – and differentiate between running and cycling.
Both handsets have an 8-megapixel camera, though the iPhone 6 Plus' features optical image stabilisation that will help reduce blur while taking photos and videos.
5 On sale next week
The big question: When can I get one? There's not long to wait. Pre-orders start on Friday, and the devices will go on sale a week later, on September 19th.
The iPhone 6 starts at £539 for the 16GB model. Expect to pay £619 for the 64GB edition and £699 for the 128GB high-end number.
The iPhone 6 Plus costs £619 for the 16GB model, rising to £699 for the 64GB iteration and £789 for the top-of-the-range 128GB option.
Apple has subsequently dropped the price of iPhone 5S and 5C. The 5S will now set you back £459 for the 16GB model and £499 for the 32GB.
The 5C now costs £319 for the 8GB model.