Apps that use Apple's new HealthKit tool to store users’ data on its iCloud servers will be rejected out of hand, the tech giant has revealed, as it firefights a media storm over the leak of hundreds of risque photos of Hollywood starlets via its cloud storage service.
The announcement comes as Apple gets set for the release of the new iOS 8 software and as it yesterday issued a statement denying that iCloud was breached and pinning the blame for the leak on weak passwords.
In a series of clear points that form part of new guidelines for developers, Apple said: “Apps using the HealthKit framework that store users’ health information in iCloud will be rejected.”
Tim Cook and co also set out plans to clamp down on how such data would be used for advertising.
“Apps may not use user data gathered from the HealthKit API for advertising or other use-based data mining purposes other than improving health, medical, and fitness management, or for the purpose of medical research.”
Developers will also find apps that share HealthKit data with third parties without user consent will get the heave-ho by Apple.
Since HealthKit’s introduction there have been a number of concerns surrounding privacy and sharing of vital data.
US insurance firms are said to be planning on using the service to track employees’ wellbeing and keep premiums in check.
HealthKit forms a key part of iOS 8 and is expected to be a major feature of Apple’s iWatch.
iOS 8 is likely to hit iPhones and iPads at the end of next week, following the launch of the iPhone 6.