Apple made plenty of announcements last night – the iPhone 6 and iPhone 6 Plus, as well as ApplePay and Apple Watch. But it could have another one up its sleeve very soon.
According to a source inside Apple's engineering team, the Cupertino company is about to acquire the Path social network. The source told Pando: "It's almost done, if not signed already, but it's essentially a done deal."
Apple has a pretty poor track record when it comes to social. Its Ping social network flopped spectacularly, and it hasn't done much with the other social network it acquired called Color.
But Path could be the shot in the arm it needs.
Apple will reportedly keep Path pretty much as it is, and incorporate it into its newly refreshed Messages app.
Path has been praised for its design, but with only 25 million users, it's a relatively small fish in the pond of social networking apps.
It ranks 177th among social networking apps on iOS, and it doesn't even make the top 1,000 iOS apps overall.
Path's finder, Dave Morin, was also spotted sitting in the front row of Apple's announcement last night. Which certainly stokes the rumour coals somewhat.