Sales of the iPhone 6 and iPhone 6 Plus hit ten million over the weekend, smashing previous records despite demand far outstripping supply and the fact that the handsets have yet to launch in some of the world’s largest markets.
The new-gen iPhones powered to the landmark figure amid the now familiar scenes of huge queues outside Apple stores that greeted its availability and supply shortages that mean many customers who’ve already pre-ordered the phone face month-long waits for delivery.
Last year, the iPhone 5S and iPhone 5C racked up total sales of 9 million on its debut weekend.
Apple CEO Tim Cook said: “Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier.
“We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.”
He added: “While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”
The strong showing represents a strong endorsement for Cook’s decision to embrace larger smartphone form factors, after Steve Jobs dismissed them on the grounds they were too hard to use with one hand.
Apple has gone in some way in surmounting that problem with the iPhone 6 with the introduction of a one-handed mode that brings apps at furthest end of the screen further down so they’re easy to reach.