Apple’s long–awaited iPhone 8, also known as the iPhone Edition, has long been rumoured to feature a curved screen OLED display along the same lines as Samsung’s Galaxy S7.
But now a string of new rumours suggest the Californian tech giant may opt to use a flat display instead in its new flagship smartphone.
Want more iPhone 8 news? We've collated all the rumours in a one-stop round-up.
"We anticipate Apple will adopt a flat implementation of OLED design on their special iPhone model, which is analogous to the current 2.5D glass design," said analyst Wayne Lam from IHS Markit.
2.5D glass is used in existing iPhones, allowing the front of the handset to curve down to the side.
This has been the approach taken by Apple since 2014’s iPhone 6. Flat LCD panels are then laid on top.
The use of OLED screens on the iPhone 8 seems certain, with Apple said to have placed a large order with Samsung for the low power, ultra bright displays.
Interestingly, other analysts seems to back up Lam’s point and have noted that flat screens would not require as much testing before the devices are assembled.
Lam also claimed that Apple could take the same approach as LG with the warmly receieved G6, utilising a special 2:1 display to allow improved widescreen viewing and side–by–side app use.
The iPhone 8 is due to launch in autumn, with a new design, tweaked dual lens cameras and a price tag rumoured to exceed $1,000.