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Apple smart glasses: Tim Cook says AR tech not ready

Augmented reality AR phone

Apple CEO Tim Cook has given the broadest hint yet that it won’t be selling augmented reality (AR) smart glasses any time soon, saying that the technology to make such a device viable does not exist right now.

Speaking with The Independent, Cook said: “I can tell you the technology itself doesn’t exist to do [AR glasses] in a quality way.

“The display technology required, as well as putting enough stuff around your face – there’s huge challenges with that. The field of view, the quality of the display itself, it’s not there yet.” 

While Cook did not deny that Apple was exploring the possibility of making its own AR glasses (leaked patents have long suggested it has something in the works), he added that Apple was not interested in being first to market with such a product.

“Anything you would see on the market any time soon would not be something any of us would be satisfied with,” he said.

“Nor do I think the vast majority of people would be satisfied.”

Apple already offers AR with its new iOS 11 software. ARKit, launched in June, allows developers to create virtual overlays on real world views.

Not got iOS 11 yet? Here's the five key things you need to know.

This has already been utilised in games and apps from the likes of Ikea, which lets you see furniture in your home in a realistic way.

Cook has long been evangelical about AR. However, it seems Apple users will have to stick to using it on their iPhones, with the release of any compatible glasses a long way in the future.

We name the best iPhone AR apps.


The Independent

Category: News
Tagged: apple, ios, iphone, iphone x
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