Apple has confirmed that the iPhone X will be available to buy in its high street stores on launch day, 3rd November.
Following the device’s unveiling back in September, there was confusion as to whether Apple would force users to buy the tenth-anniversary iPhone online, ending a long tradition of fans queueing for its latest smartphone.
Not up to speed with the iPhone X? Here's what you need to know.
The tech giant had even suggested consumers should not head to stores next week.
Now though, Apple says its shops will open at 8am local time. It’s advising customers to arrive early to ensure they can lay their hands on a device.
It’s likely some will take that as a cue to pitch tents and wait as much as 48 hours to get this year’s most anticipated phone.
The California company has not said how many phones stores will have available, but it’s likely its London flagship stores will have greater stock than regional outlets.
Reports this week have pointed towards Apple struggling to produce enough iPhone X units to meet what is expected to be huge demand.
Cynics have pointed out that by encouraging consumers to queue, Apple will get good publicity, even if those who order online could face a month long wait to get their new phone.
The iPhone X features Face ID tech, a dual lens camera and an all–new design. It is available to pre–order from Friday 27th October.