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Apple buys Shazam in $400 million deal

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Apple has bought song recognition app Shazam in a deal believed to be worth $400 million.

The acquisition was first mooted last week and has been officially confirmed by Apple. In a statement, the California company said, “Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement.”

In its own statement, Shazam added, “We can't imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.”

Shazam is already an integral part of Siri, powering the Apple voice assistant’s song recognition function. But now the app is part of the Apple ecosystem, it’s likely to find itself allied more closely to the Apple Music streaming service and iTunes. It already has an app for sharing songs via iMessage.

The standalone app, which listens to songs and can tell users what is playing, is likely to continue to exist.

The deal marks Apple’s biggest acquisition since it paid $3 billion for Beats in 2014.

Source:

The Guardian

Category: News
Tagged: apple, apps
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