Apple has started offering app pre–orders, allowing users to preview and pay for apps as much as 90 days before they launch.
The move, revealed on the company’s developer website, means that app obsessives can now see new apps well ahead of release and ensure they have them on the day they hit the App Store.
Payment will not be taken until the app is released, much the same way that online stores don’t take cash for pre–ordered products until they’re officially available.
Apple has launched a special new ‘Pre–order on the App Store’ button, while its announcement to developers offers more details on its plans.
“Once your app is released, customers will be notified and it will automatically download to their device. Let your customers know your app is coming by using the pre-order badges in your marketing materials.”
The move comes as Apple looks to tweak its App Store and comes a year after it started offering app subscriptions.