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Apple looks to boost Siri by poaching Google AI expert

New AI chief tasked with improving Apple’s virtual assistant.

Siri, Apple’s virtual assistant found on iPhone and iPad, looks set to receive a major boost after the California company hired Google’s artificial intelligence (A.I) chief.

John Giannandrea will be Apple’s head of machine learning and A.I strategy.

He's likely to lead the charge in improving Siri, which is widely regarded as lagging well behind Google Assistant and Amazon’s Alexa.

In the short term, it’s unlikely any changes will be seen in iOS.

But with a new version, iOS 12, expected to launch in June before a final release in September, Giannandrea’s influence will be felt soon enough.

What's iOS 12 got in store for us? We break it down.

Siri should become further integrated into iPhone and iPad apps, as well as becoming more powerful within Apple’s HomePod speaker.

In a note to staff announcing the appointment, Apple CEO Tim Cook took a swipe at Google’s perceived lack of care about privacy.

He said: “Our technology must be infused with the values we all hold dear.

"John shares our commitment to privacy and our thoughtful approach as we make computers even smarter and more personal.”


New York Times

Category: News
Tagged: apple, iphone, google
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