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iPhone: Apple set to simplify naming strategy

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Apple is set to radically overhaul the way it names the iPhone range, with plans to ditch its practice of adding numbers to differentiate between devices.

That’s the word from Guggenheim analyst Robert Cirha, who claims that Apple may opt to keep the iPhone X name for its devices using OLED displays, while a planned model with a LCD screen will simply be known as iPhone.

What was our take on the iPhone X? Read the uSwitch review.

Apple has always added numbers to help consumers know which iPhone is newest, therefore drumming up interest. But after 11 years, it seems to be changing tack.

This is an approach it has already used with its iPad and iPad Pro ranges. Initially, Apple added numbers to its tablets, but has moved away from doing so in recent years.

Apple is widely expected to launch three new iPhones later this year: an updated iPhone X; a larger, plus–size iPhone X; and the aforementioned LCD handset with stripped back specs and a lower price tag.

Rumours also abound about a new iPhone SE. However, such a device remains unlikely at a time when Apple is making large profits from its more costly handsets.

Interested in the iPhone SE 2? Here's everything we know so far.



Category: News
Tagged: apple, iphone, iphone x
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