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3 has halved the price of its 15GB mobile broadband offering, in the latest credit-crunch friendly offer from UK broadband provider.

Under the terms of the deal, 3 customers will be able to buy a package with a 15GB download allowance for £15 per month when they sign up for a 24-month contract online. According to the company, this limit is five times the amount that its competitors currently offer for £15 per month.

3 said it had taken the decision to cut its prices to throw a lifeline to consumers who are struggling with adverse economic conditions. A statement from the broadband provider said that the move is also intended to give their customers “real peace of mind” by ameliorating concerns that going over their monthly limit could dramatically increase their mobile broadband bills.

Research conducted by 3 found that just three per cent of its customers exceed a download limit of 15GB, which the company calculates is enough to allow users to send up to 2,000 e-mails per day or browse the internet for 20 hours daily.

3’s price cut, which will go live on its site today, compa will put pressure on rival internet service providers to follow suit and introduce similarly wallet-friendly deals for their customers. The attractiveness of the cut-price deal is also expected to prompt more and more consumers to consider giving up their fixed line broadband for a mobile broadband offering.

The announcement of the latest initiative from 3 follows its launch of a competition to win 1,000 mobile broadband dongles. In order to be in with a chance of winning one, consumers had to register on the site before 9am this morning. The company also recently combined with Top 10 Broadband for an exclusive offer of a free iPod shuffles and £20 for customers who signed up through the leading broadband comparison site.

Mobile broadband offerings from 3 have performed well in industry tests, having picked up the award for best mobile broadband package from Top 10 Broadband. This was followed by Electric Pig, a technology site, naming 3’s mobile broadband deals as the best on offer for consumers who use the service infrequently.

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