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The UK launch of 4G broadband brings hope to businesses and consumers living in remote parts of the country, it has been claimed.

Speaking at the launch of his firm's fourth-generation network, EE Chief Executive Olaf Swantee claimed that mobile broadband will offer a viable connectivity solution for the countryside.

He explained that EE aims to achieve 98 per cent service coverage across the UK by the end of 2014 - which would allow the vast majority of Brits to access super-fast broadband.

"You can use 4G as an alternative to fixed broadband in areas where there are not many fibre cables," said Mr Swantee.

He confirmed plans to launch 4G in areas such as Wales, Cornwall and Cumbria - where people have historically struggled to access high-speed interent services.

Mr Swantee said EE would be running the fastest network rollout in UK history.

“There are more than two million people who currently can't get adequate fixed line broadband," the EE CEO added.

"Mobile broadband could make a huge difference for them."

EE is launching 4G services in the 1,800MHz frequency band, after Ofcom gave the firm permission to reuse existing spectrum to offer super-fast mobile services.

This decision has angered a number of the company's rivals - including O2 and Vodafone - who will be forced to wait until after the 800MHz and 2.6GHz spectrum auction due to take place in late 2012 or early 2013.

4G connectivity will initially allow Orange and T-Mobile customers to access download speeds in excess of 24Mb - enabling them to take advantage of a range of online services.

According to Ofcom, the current average UK broadband connection is capable of 9Mb speeds.

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